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LIVE: Apple product announcement

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Posted at 7:16 AM, Sep 09, 2014
and last updated 2014-09-09 10:54:45-04

Apple is hosting a keynote event today in the company’s home base of Cupertino, California.

The latest iPhones and iWatch are expected to be announced, and some are calling the anticipated product releases "historic."

Tune in here at 10 a.m. PST, 1 p.m. EST to watch live.

Tech is expected to meet fashion when Apple makes its much-anticipated product announcement today.

Apple has invited several leaders in the fashion industry to its product announcement, according to a Reuters report. This marks the first time fashion leaders have been invited to the annual product launch, though Apple has courted the fashion industry in other ways in the past.

The product announcement is expected to include the launching of the iWatch along with Apple’s latest phone.

Apple is expected to announce the iWatch and iPhone 6 details, including diagonal screen dimensions of 4.7 inches and 5.5 inches, a sapphire crystal screen display and a more efficient A8 chip.