The costs of owning a car can add up, and while much of our frustration is about the price of gas, it's the only parts of the car that touch the ground that are getting even more expensive.
Tire brands are blaming the rising cost of rubber and labor for the increase.
Goodyear raised prices for 2017, and now other brands are following in their tracks.
San Diego drivers like Sebastian Van Sluytman are paying the biggest price. Van Sluytman is paying more because he drives a Lincoln Navigator, and SUV tires are more expensive.
He said he once paid $500 a tire.
Consumer Reports says looking for prices online at sites like TireRack can help.
As for Van Sluytman, he shops across the border.
"Sometimes I'll go to Mexico or straight to the company itself," he said. "Research it, look into it and compare the best prices; sometimes out-of-state is better than in-state."
If you can wait, tire companies start offering their best rebates around Labor Day.
If you do comparison shop online and find a lower price, you can ask a local tire shop if they can match it. If they won't, perhaps they can add a free alignment or road hazard warranty.