Brady Center launches 'End Family Fire' gun violence prevention campaign

Posted at 1:32 PM, Aug 08, 2018
and last updated 2018-08-08 16:32:10-04

SAN DIEGO (KGTV) - A powerful new public service campaign called "End Family Fire" launched Wednesday by the Brady Center for Gun Violence Prevention aims to promote awareness for gun safety in the home. 

The center says eight children are hurt or killed in a firearm accident every single day in the United States. Carol Landale with the Brady Center says the goal of the campaign is to show people that something can be done. 

According to the center, more than four and a half million children live in homes with loaded and unlocked guns, and three in four know where the guns in their home are stored.

The term, “Family Fire” was developed specifically for this campaign and refers to a shooting involving an improperly stored or misused gun found in the home that results in death or injury.

The Brady Center’s goal is to introduce “Family Fire” into the vocabulary of the American public, much like "Designate a Driver" and "Secondhand Smoke Kills" became powerful and effective slogans for their respective causes.