SAN DIEGO -- For those who noticed it and some who didn't, not all immediately got it.
“It’s against I think.”
“In the beginning God created, not monkeys?” said another man.
The sign reads “In the beginning, God Created," features a picture of the evolution from ape to man with an X through it, and sits directly across from Ken Bradshaw’s salon.
“Putting it into a predominately gay neighborhood, it’s kind of strange,” said Bradshaw.
The sign in Hillcrest is creating controversy all across the country after a gay blogger posted an image on Facebook suggesting that’s it's a not so subtle reference to Adam and Eve and what they called "anti-gay bigotry."
Not everyone agreed.
“It’s not an anti-gay message, it’s just an anti-science message, said Hugo Carreon.
“Oh its totally against evolution clearly.”
10News called the number on the billboard, which is linked to a group called Christian Aid Ministries, and an operator on the phone told us this:
“What we're saying is we don't believe we got here by evolution, but that God created us in his own image and after his likeness."
The man went on to say that with 444 billboards all over the U.S. their intent is to spread the gospel, and the billboard space in the heart of Hillcrest just happened to be open for purchase.