Survey: Parents stressed out about back-to-school shopping

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Posted at 2:41 PM, Aug 09, 2017
and last updated 2017-08-09 19:19:47-04

(KGTV)--Back-to-school season has most parents stressed out, according to survey findings by RetailMeNot.

RetailMeNot is a company that maintains a collection of coupon websites.  

Ninety-one percent of parents surveyed said back-to-school shopping for their children stresses them out, but nothing more so than the financial aspect of the new school year. 

  • 75 percent of parents said money can be a worry
  • Half of all parents surveyed said how much they will have to spend fuels their stress
  • 43 percent of parents said finding the best deals is contributing the the stress
  • 33 percent said setting a budget was stressful 

Parents surveyed said crowds (48 percent) and concerns they won't find what they need (43 percent) are most stressful. 

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At least four in five parents will be shopping for clothes (86 percent) and shoes (84 percent), and they plan to spend an average of $153 and $71, respectively. 

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Many back-to-school purchases will include tech gear (32 percent), according to parents surveyed, and the average amount they plan to spend on tech is $121. 

Here's what else is on their shopping lists: 

  • Pencils and pens (87 percent)
  • Notebooks (82 percent)
  • Backpacks (80 percent)

The RetailMeNot survey said 80 percent of parents plan ahead for back-to-school shopping and do so about four weeks in advance.

Click here to view the survey methodology