NEW YORK (AP) - The selfie may soon have a new use -- your bank could ask for one in order to approve your purchase or credit card application.
Payment processing giant Visa is launching a platform to allow banks to integrate various types of biometrics -- your fingerprint, face, voice, etc. -- into approving credit card applications and payments.
This could lead to customers having to take a selfie to verify they actually made an online purchase or applied for a particular credit card.
Financial companies are particularly interested in biometrics, not surprisingly, as mostly a fraud protection measure. While a birthdate, Social Security number or last name can be more easily stolen or mimicked, it's much harder to fraudulently mimic a person's face, fingerprint or voice.