'Flava in Ya Ear' rapper Craig Mack dies at age 46

Mack was part of Bad Boy Records' rise in 1990s
Posted at 7:32 AM, Mar 13, 2018
and last updated 2018-03-13 12:17:28-04

(KGTV) - Rapper Craig Mack, best known for his hit song "Flava in Ya Ear," passed away in South Carolina Monday, the New York Daily News reported.

Mack's friend and producer Alvin Toney told The Daily News that the 46-year-old rap star died of heart failure.

The Long Island, New York, native was instrumental in the rise of Sean "Diddy" Combs' Bad Boy Records in the mid-1990s. His 1994 debut album "Project: Funk Da World" spawned the hits "Flava in Ya Ear," the "Flava in Ya Ear" remix and "Get Down."

Toney told The Daily News that he last saw Mack in South Carolina last week. The rapper left the music industry several years ago and settled down in the town of Walterboro.

According to Toney, Mack told him that he was ill for some time and believed he would not live very long.