Scientists have invented a new chocolate and it's pink

It's time for dark, milk and white chocolate to step aside, scientists have invented a new chocolate.

It's called "Ruby" and it has a reddish-pink hue and a fruity berry-like flavor.

Swiss cocoa giant, Barry Callebaut said the chocolate is made from the ruby cocoa bean and has no berry flavoring or color added.

The new chocolate comes 80 years after white chocolate was introduced to the market.

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