LODI, Calif. -- Almost half of all first marriages end in divorce. And with all of the details and emotions involved, breaking up can be hard to do. But a Lodi man is trying to take some of the sting out of it, while cashing in.

Pete Siegel makes his living doing lighting design. But after hearing friends talk about breakups and divorces, a light went off in his mind's eye, and he came up with a unique Web site -- TheyTookEverything.com/.

"When we get married, we do the token thing and go to Target or Crate and Barrel and register and sit back and wait for 10 toasters or blenders. And (for) the newly single, there's no real easy way to help," Siegel said.

On the Web site, newly single people can register and create an online gift registry.

"Whether you're starting a new life with someone or you're newly single, you need the same things," Siegel said.

Some might think Siegel is profiting off people's pain. But he points out that the site also offers advice articles by a licensed marriage and family therapist, as well as free self-help games.

"A person can come to the site, take the advice, actually enter contests to win something free, and walk away feeling better about the day, about themselves," Siegel said.

The never-been-married entrepreneur said he hopes to be married to the right person someday.