San Diego State may trademark 'I believe that we will win'

SAN DIEGO - San Diego State University is attempting to trademark the six-word chant heard from fans of the U.S. men's soccer team during this year's World Cup and before every Aztecs men's basketball game.

In 2011, the school's official clothing shop filed a trademark for "I believe that we will win" -- a chant that began at the Naval Academy in the late 1990s.

It is published for opposition on July 22, which means if no one challenges it within 30 days the rights belong to SDSU.

Print this article Back to Top