Brand management experts say the broad appeal of the phrase could make it a moneymaker if SDSU owns the rights.
The chant, which began at the Naval Academy, has been heard during the World Cup.
Cal State San Marcos Cougars have competed in NAIA for 15 years.
Gwynn missed the second half of the recently completed season due to health issues.
Mississippi State defeats SDSU 5-2 in Lafayette, Louisiana.
Tony Gwynn isn't with his Aztecs as they head to the NCAA regionals for the second straight season. Then again, he is there.
Aztecs to open NCAA Regional in Louisiana against Mississippi State Bulldogs.
The Blue Devils won their second consecutive national championship.
Longtime Chargers running back LaDainian Tomlinson ran for 5,263 yards in four seasons at TCU.
Craig Robinson's Beavers never made the NCAA tournament during his six seasons as head coach.
Jameis Winston told deputies he forgot to pay for $32 worth of crab legs and crawfish.
The San Diego State baseball coach had two operations for cancer in his right cheek since August 2010.