SAN DIEGO -
The first of its kind in the National Football League, the Chargers announced Tuesday the creation of a fan club designed to support young enlisted military personnel and their families.
The club -- called Bolts for the Brave -- was launched in conjunction with AT&T and the Armed Services YMCA.
"We all know what the military gives for us and I think it's awesome that the Chargers organization has found a way to give back," said Chargers head coach Norv Turner.
Open to anyone who wishes to purchase a membership kit for roughly $49.99, a portion of the proceeds will go directly to the Armed Services YMCA.
George Brown, director of the program at Camp Pendleton, said, "We have had the Liberty Call program that offers temporary financial assistance to young enlisted families for five years, but while the need has grown, financial support has not."
The program, according to Brown, is finding itself short $3,000 to $4,000 a month.
"This is where the Bolts for the Brave effort will help," said A.G. Spanos, CEO of the Chargers.
A specially designed hat, patches, dog tags and other items are being offered as incentives to buy a membership kit. A 15 percent discount at the Chargers Team Store at Qualcomm Stadium is also part of the membership.
"You know San Diego has a lot of transplants so getting a connection to the team is hard to do, so this is a great way to build that connection," said JC Ledbetter, who for 10 years has been the officer in charge of the Navy Leap Frog Team that often parachutes into the stadium for pre-game ceremonies.