SAN DIEGO -- The City Council approved an agreement Tuesday giving the San Diego Padres the exclusive right to sell advertising within the new Petco Park and on its outside walls.

The agreement also establishes guidelines for non advertising-related signs on the ballpark exterior and its entry gates.

Several residents had asked the council not to allow advertising for alcoholic beverages at the ballpark, saying it would influence minors to drink.

"I don't want to see Budweiser plastered all over that stadium," one San Diego resident said.

But Councilman Jim Madaffer disagreed.

"I appreciate the speakers on the alcohol issue, and understand their concerns," he said.

"And I don't like the Marlboro sign at Qualcomm Stadium either. But I don't think for a second that 'cause that sign's there my kids are going to start smoking tomorrow. I feel the same way about alcohol."

The Padres play their first season in the ballpark next season.

Meanwhile, the three-week process to install personalized bricks purchased by fans started Tuesday.

There are a total of 13,586 bricks, of which there are 11,995 personalized versions.

Some bricks are still available for purchase for the second phase of installment. Visit www.padres.com for more information.