Study: Consumers pick healthier options when looking at activity-labeled menu

Many fast food restaurants list the calorie count for menu items. But a new study suggests that showing the amount of time it takes to burn off those calories makes it more likely for customers to choose healthier options.

Researchers learned that if consumers are aware of the number of minutes they would have to exercise to work off the calories they are eating, they are more likely to order the lower-calorie options.

Participants who ordered off the activity-labed menu ordered 139 fewer calories than those who chose from a calorie-labeled menu.

Print this article Back to Top