SAN FRANCISCO - Apple is throwing out most of the real-world graphical cues from its iPhone and iPad software, like the casino-green "felt" of its Game Center app. The company calls it the most sweeping update since the iPhone's launch in 2007.
There is a new operating system called iOS 7. It strives for a clean, simple, translucent impression. Apple is redesigning all its applications and icons to conform to the new look, driven by long-time hardware design chief Jony Ive.
Apple demonstrated the new software at the Worldwide Developers Conference in San Francisco yesterday. The new design direction was widely expected and the company said it will show up on iPhones, iPad and iPod Touches this fall. The software uses simple graphical elements in neon and pastel colors.
SF, NY officials wait to judge Apple `kill switch'
The top prosecutors in San Francisco and New York say they are reserving judgment of Apple's new iOS7 security feature designed to make it harder to reactivate a stolen iPhone.
San Francisco District Attorney George Gascon and New York Attorney General Eric Schneiderman said Monday they aren't judging Apple Inc.'s new activation lock feature until they can fully understand how it works.
Apple mentioned the new feature during the Worldwide Developers Conference in San Francisco on Monday.
While Apple didn't provide much detail on the new feature, company officials say it would deter iPhone theft.
Gascon and Schneiderman have been asking the leading wireless makers to create a "kill switch" to curb the rise in cellphone thefts and robberies nationwide. They are co-hosting a "Smartphone Summit" in New York City on Thursday.