Starbucks wants coffee fans to think of it as a spot to grab lunch or late afternoon bite -- not just a place to get a cup of morning joe.
The Seattle-based coffee chain is looking to increase sales in the U.S. by making food a bigger attraction, particularly in the slower afternoon and evening hours.
Troy Alstead, chief financial officer at Starbucks, says at the Jefferies Global Consumer Conference Tuesday that one out of every three purchases in the U.S. includes a food item and that food accounts for 19 percent of revenue. That's up from the low-teens "not that many years ago," he said.
With fast-food chains such as McDonald's and Burger King increasingly offering specialty coffees, the focus on food by Starbucks could help keep sales growing.
In addition to increased food items, Starbucks has a new way to wake up its customers: showing the calories in its drinks.
The Seattle-based coffee chain says it will start posting calorie counts on menu boards nationwide next week, ahead of a federal regulation that would require it to do so.
Calorie counts on menus are already required in some parts of the country, including New York City.
But starting June 25, Starbucks says customers at its more than 11,000 U.S. locations will be able to see that there are 300 calories in a small caramel Frappuccino and 230 calories in a small Iced Caffe Mocha.
Pastry cases will also show calorie information, in case customers want to opt for a Morning Bun (350 calories) instead of a blueberry scone (460 calories).
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