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The non-injury holdup in the 4700 block of University Avenue was reported shortly before 3 p.m., according to San Diego police.

The female owner of Houmpheng Jewelry Store, who did not want her name used, said the men came inside and asked about the price of some gold.

The men pulled out guns—one held it to her head. The other man smashed two glass cabinets, scooping up gold bracelets, necklaces and other jewelry.

The woman told 10News she was scared to death that the men would shoot, and feels lucky that no shots were fired until they ran out of the back door, through a video store where her husband was working.

“He was like, I need help! Someone’s in my store,” said Susana Luna, a witness who was riding in her sister’s car and heard all the commotion.

Lim said she heard two gunshots. It is believed those shots were fired as the two men ran to a waiting white sedan, possibly a Honda. The men sped off, heading southbound through an alley and leaving a trail of jewelry behind.

San Diego Police investigators are viewing surveillance video or the robbery to see if they can identify the suspects, described as two Asian men. Officers say there may have been other suspects in the getaway car.

Witnesses described the bandits as men who appeared to be in their 30s, wearing dark-colored clothing and sunglasses, SDPD Detective Gary Hassen said.