SAN DIEGO - A San Diego State University Student who was the focus of a controversial campaign video lost his election for student government Thursday.
Luke Dzierzanowski, who was one of five people running to represent the Professional Studies and Fine Arts School, was criticized after releasing a video with girls in bikinis. The video features four girls who say they are voting for Dzierzanowski while he dons a suit and smokes a cigar.
Kelsey Moss, who was one of three winners in the election, said the video was offensive.
"He definitely achieved his goal in getting all the attention because it was something everyone did talk about but I don't think it conveyed a message," said Moss. "I wasn't sure if it was a good tactic for an election like this."
Jake Wood, a freshman, agreed.
"All he was kind of doing was saying, 'Hey, I chill and hang out with girls," Wood said. "I don't see how that's supposed to make me vote for him."
10 News spoke to Dzierzanowski hours before the election results were announced. He said he was trying to draw attention to the election because only 18 percent of students voted last year.
"As a communications major, last year I did not realize who my representative was, never spoke to my representative, but I feel like I am giving people the opportunity to do so since they know who I am," he said.
Even though he didn't speak in the video, he thought it got his point across.
"As your representative, I'm supposed to be the voice of the people," Dzierzanowski said. "I'm not supposed to come in with my own personal agendas. I'm supposed to be a blank slate that listens to people."
The communications major said the girls in the video are his friends and he never meant to offend anyone.
"I'm a gentleman—[I] walk girls home from places," he said. "I'm not a bad guy at all."
Dzierzanowski did not return calls for comment after the election results were announced.