'Rapping realtor' produces video on SD housing market: Rafael Perez busts a rhyme for business

Pereze uses rap song to generate new customers

SAN DIEGO - A local real estate agent is busting out some lyrics. He is not a professional rapper, but he is trying to generate business any way he can.

Rafael Perez is a Bonita-based agent for Dominion West Properties. He has produced more than 50 informative videos before but his friends and coworkers let him know they fell on the bland side.

"Most of the time people said, 'Hey, it's a really informative video. It was great information, but loosen up, try to be funny and have fun with it,'" Perez told 10News after reporter Joe Little found the would-be rapper's video on YouTube.

"Home ownership is back, now the new routine," Perez raps in the video.

Perez actually has a miniature TV studio in his office complete with tripod, green screen and a video editing program on his laptop.

"I recorded the whole thing with my phone," he said.

Perez, however, does not have a dream of competing on stage with Jay-Z. He said he is just trying to reach customers in a housing market that has the fewest available homes for sale in more than seven years, even in Chula Vista, where there used to be record numbers of foreclosures.

"There is a lot of demand and the supply is really tight," said Perez, who added that he plans on making more videos. "Paired with old school techniques, I think you could build a business that way."

Watch the video below, or go here: http://youtu.be/xvaDnIN4KXA

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