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The robber entered Sam's Market at 7587 University Ave. Friday night and pointed a small, dark colored handgun with a brown handle at the clerk and said "Give me the money," police said.

The clerk handed over cash from the register and the robber took off and headed south on Parks Avenue, police said.

Officers were called out about 9:30 p.m. and searched the area with the help of a sheriff's helicopter, but did not find the robber, police said.

The robber was described as a black man who was about 22 years old who was wearing a dark jacket and dark pants.

Police asked anyone with information to call the La Mesa Police Department at (619) 667-1400 or to contact Crime Stoppers at (888) 580-8477 or online at sdcrimestoppers.com.