San Diego dating service The Ideal Match faces lawsuit

SAN DIEGO - A dating service that was the target of a Team 10 investigation in 2010 is now facing a new lawsuit.

The Ideal Match dating service was the focus of a Team 10 probe after customers complained to Team 10 that they were not getting what they paid for.

Nick Puno is one of three clients that is a part of the new lawsuit. He said he signed up for San Diego and Palm Desert base dating service to find "the one."

"I was hoping to find, like I said, potential marriage," said Puno.

Puno said the salesperson sold him on their expertise and a patented matchmaking service.

"They had a huge cliental base with the qualities I was looking for and it wouldn't be a problem matching me up," he said.

Puno paid $2,000 for the service and said he was promised to receive 10 matches.

He requested women who were fit, driven, with a degree and good personality. Puno was also looking for women who were good with kids.

Puno said very few of his matches were what he requested. He said one of his first matches brought her father on the date.

"She brought her dad on the date, yes," said Puno.

Attorney Sean Vent represents Puno and the two other clients named in the lawsuit. He filed a lawsuit against the company in San Diego Superior Court for unfair business practices.

Vent said all three of his clients were misled, and he told Team 10, "The only thing they had in common with the people they were matched with is the genuine feeling of being misled by the company."

Team 10 went to The Ideal Match's offices in Mission Valley, but an employee told Team 10 investigators to contact the owner.

Bryan Lindahl, vice president of operations for The Ideal Match, told Team 10 over the phone that at least one of the clients in the lawsuit provided good feedback about the service.

He showed Team10 a feedback response form where the client requested her membership be put on hold so she could date one of her matches.

Lindahl said the plaintiffs were probably just frustrated they didn't fall in love.

"We never promise that someone is going to fall in love. We can't do that. We look at a physical, emotional, intellectual level. The last piece of the puzzle is chemistry and we have absolutely zero control over that," said Lindahl.

Print this article Back to Top