Hundreds line up for a chance to work at South Bay's newest luxury hotel

Pier South expected to open next month

IMPERIAL BEACH, Calif. - Hundreds lined up Wednesday for a chance to work at the South Bay's newest luxury hotel.

Pier South is expected to open next month in Imperial Beach. The hotel has been a long time coming. It replaces the run-down Seacoast Inn, which was demolished in 2011 after 48 years in existence. The economy further delayed construction.

It did not matter to the hundreds who lined the hallways of the almost-completed hotel in Imperial Beach.

"Pool attendant, bellhop, anything … anything that will hire me," said San Diego resident Sherone McCaster.

"It's hope and it's promise to bring new tourists in, new people in," said Imperial Beach resident Sha-ron Cobb, who was hoping for a job as a concierge. "I think it's awesome. I can't wait to stay here. I can't wait to work here."

Imperial Beach cannot wait either. Pier South is expected to inject upwards of $500,000 a year into the local economy.

Almost 200 people will be needed to operate the hotel and restaurant run by the Cohn Restaurant Group.

"This is going to be a great reviving place for everybody to come together and everybody to work together," said Cobb.

Pier South is expected to open in November.

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