Newly-appointed Bishop Cirilo Flores launched Immaculate Heart Radio at about 1:45 p.m. Wednesday at the St. Therese of Carmel Catholic Church. Flores then was the show's first guest."Unfortunately, people believe what they hear on the radio or what they read in the newspaper and many times it is completely untrue," he said. "It is good to have channels of communication that will base their content on the truth of our faith and the truth of our church."Immaculate Heart Radio will be broadcast on KCEO AM 1000.San Diego Chargers quarterback and devout Catholic Phillip Rivers has been working for the past four years to raise the $5.2 million needed to bring Catholic talk radio to San Diego."It's faith, family and football for me in that order and I really played a small part in this," said Rivers.Rivers said the station's 24-hour talk format will help combat the controversies plaguing the church, specifically the priest abuse scandal.Other controversies including the Proposition 8 ban on gay marriage and the Mt. Soledad cross will also likely be addressed on air, according to attorney Charles Limandri."San Diego seems to be a lightning rod for these religious liberty cases," said Limandri.San Diego has now become the 26th market in the nation to air Immaculate Heart Radio, which originated in Reno, Nev. 15 years ago.Los Angeles is now the only major California city without a Catholic radio station.