Dunkin' Donuts opens in downtown San Diego

SAN DIEGO - How does an "Apple n Spice" donut sound right now? Or a "Coolatta"?

San Diegans can now have their share of Dunkin' Donuts after the East Coast company opened its downtown location on Monday.

The restaurant, which will be open from 6 a.m. to 9 p.m., is located on 601 Pacific Highway and had a line of customers early Monday morning.

The company -- which has one other local location on the Camp Pendleton Marines Corps Base -- has plans to open 45 locations in Southern California this year.

Hundreds of people waited an hour and a half at the opening throughout the day.

Matt Boyan's been waiting for a Dunkin' Donuts to open since he moved to San Diego a year ago from Boston.

"I couldn't wait. I was counting down the days for like 30-some days," said Boyan.

Boyan even bought his own Dunkin' Donut coffee sleeve from home for the opening inside the Embassy Suites in downtown San Diego.

"Once you are from the East Coast, you always want Dunkin' Donuts," said Boyan.

The chain sells 30 cups of coffee per second in the U.S., and customers believe that's a market they should really target to overtake coffee giant Starbucks.

"The coffee is wonderful; it's not expensive and it's a nice alternative to Starbucks," said Audra Rosati, who spent her birthday waiting in line.

Consumers couldn't help but compare the two chains, with one woman's shirt reading "Friends don't let friends drink Starbucks."

"Soon as this takes hold here I promise you Dunkin' Donuts will explode and you won't be seeing Starbucks anymore, I promise you," said Boyan.

10News reached out to Starbucks but did not hear back.

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