Downtown revitalization helping small business in El Cajon

Events bring in more foot traffic to local shops

EL CAJON, Calif. - Within the last year, businesses in downtown El Cajon have been fighting to survive the struggling economy. Now, business owners say things are finally turning around.

There have been a lot of changes to downtown El Cajon. Not only will visitors see landscaping upgrades such as new lamp posts or freshly painted signs, they will also see new neighbors that have moved in, according to city of El Cajon spokeswoman Monica Zech.

"In the last year, there have been a dozen more businesses that have come into the area," she said. "A lot of dress shops and a lot of great things to try out."

Last year, businesses were in survival mode after the nonprofit group Community Development Corporation – which was responsible for promoting downtown – shut down.

With more money being invested to revitalize the area, the city has been able to organize several downtown events, bringing in more foot traffic.

Longtime business owners have noticed a difference. Teri Favro, who owns day spa and wellness boutique Home & Soul, says these events have definitely brought more shoppers her way. Favro also believes that having several small businesses in the area will keep people coming back for more.

Despite the changes, one thing that has not changed is the hometown feel the city of El Cajon is known for.

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