Shoemaker Skechers USA agreed to pay $40 million to settle a Federal Trade Commission lawsuit over health claims it made regarding toning footwear, the agency announced Wednesday. www.skecherssettlement.com, www.ftc.gov, or by calling (866) 325-4186"This settlement represents an excellent recovery for consumers," said Timothy Blood of San Diego-based Blood Hurst & O'Reardon LLP, one of the lawyers representing consumers. The 44-state investigation was led by the Tennessee and Ohio attorneys general offices."Skechers' unfounded claims went beyond stronger and more toned muscles. The company even made claims about weight loss and cardiovascular health," said David Vladeck, head of the FTC's Bureau of Consumer Protection. Reebok International Ltd. was involved in similar settlement last year.The Skechers ads challenged by the FTC included shape-ups ads featuring celebrities, including Kim Kardashian and Brooke Burke. Airing during the 2011 Super Bowl, the Kardashian ad showed her dumping her personal trainer for a pair of Shape-ups. The Burke ad told consumers that the newest way to burn calories and tone and strengthen muscles was to tie their Shape-ups shoe laces.