Black Friday frenzy kicks off in San Diego; many malls opened at midnight, will stay open till 10PM

SAN DIEGO - Black Friday is more like Gray Friday, smudged just a little bit because so many of the major stores around San Diego County opened for early holiday shopping last night and will operate until late tonight.

Many of the shopping malls opened at midnight and are set to conduct business until 10 p.m. The exceptions were Otay Ranch Town Center, Westfield Horton Plaza and Viejas Outlets, which will opened at 6 a.m.; and Grossmont Center, which opened at 8 a.m.

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Major retailers that began the holiday shopping frenzy Thursday evening included Best Buy, Target and Wal-Mart.

Among the deals at electronics retailer Best Buy are an iPad for $299, 55-inch television for $499 and a Kindle Fire HD with a 7-inch screen for $99.

Target is offering a basketball hoop and backboard for $369, more than $200 off the retail price, 30 percent off Disney Junior toys, and 30 percent of Hot Wheels gear.

Among the Wal-Mart deals are 30 percent off Barbie dolls and accessories, a 12-piece Magic Bullet blender for $29 and 30 percent off Lego toys.

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