SAN DIEGO - A pair of presentations on planning for the celebration of the Balboa Park centennial in two years is scheduled to be made to a City Council committee Wednesday.
The presentations, to be delivered to the Natural Resources and Culture Committee, will outline programming and marketing efforts for the yearlong event.
Tourism officials are hoping for an influx of U.S. and international travelers to celebrate the 100 years since the Panama-California Exhibition in 1915.
Programming priorities listed in the presentation are science, technology and engineering; international relationships; inspiring young minds; cultural diversity and heritage; performing arts; the nexus of technology and art; and a quality visitor experience.
The marketing effort will hinge on developing a dynamic website and use of social media, which many travelers lean on to plan their trips.
According to the presentations, the centennial organizers will work in the upcoming fiscal year to attract out-of-town visitors, secure major sponsors and partners, and engage media outlets for their own events.
The organizers said they will need $6 million to plan the celebration but that the city can expect a 10-to-1 return on investment.