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Scripps Health, SDSU Partner To Fight Cancer

Basketball Coaches And Scripps Raise Awareness With Media Campaign

POSTED: 1:35 pm PST February 2, 2010
UPDATED: 1:40 pm PST February 2, 2010

Scripps Health is partnering with San Diego State University's basketball coaches for the rest of the current season to raise awareness about cancer through a multimedia campaign, it was announced Tuesday

The campaign features awareness and prevention tips from men's coach Steve Fisher and women's coach Beth Burns on prostate and breast cancer, respectively.

Those are the most common types found in men and women other than skin cancer.

Fisher, best known for winning a national championship at the University of Michigan and recruiting the "Fab Five" in the early 1990s, is a prostate cancer survivor who underwent surgery last year at Scripps Memorial Hospital.

"Know the risk factors and symptoms, talk with your doctor and get your annual physical," Fisher says in a public service announcement that will air on radio station KOGO during Aztecs game broadcasts.

The campaign also includes announcements on the athletic department's official Web site, goaztecs.com, along with signs and an information booth at Viejas Arena during home games.

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