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Permanent Make Up 'Grows' On Some Women

Makeup Tattooed On Face

POSTED: 7:28 p.m. PDT May 14, 2003
UPDATED: 2:15 p.m. PDT May 18, 2003

According to 10News, women spend a lot of time and money on makeup. But what if there was a way to keep that fresh made up look all day, every day? For a growing number of women, the solution is permanent makeup.

Permanent Makeup

Permanent make up means color is added to the skin. More and more women are getting facial tattoos but unlike traditional tattoos, permanent makeup is seen but unnoticed, 10News reported.

Autumn House is the poster child for permanent cosmetics.

She adds a little Vaseline or gloss to her lips for shine and she adds color and contour.

Permanent Makeup Mouth

"She actually shaped my lips. (I now have a) fuller upper lip," House said.

The color in her cheeks are permanent rouge and her beauty mark is a tattoo as well.

Michele Little owns Pacificoast Permanent Cosmetics, Inc. Little said she has worked to create a place that has the feel of a salon, while mimicking the standards of a doctor's office.

Diana Desanti visited Pacificoast for her second treatment. She has already had her lips done and wanted to get her eye lashes enhanced. Her treatment lasted about an hour and she headed back to work.

Permanent makeup clients say the treatment is perfect for busy women who have no time to always apply makeup.

Women interviewed by 10News say there is little pain associated with the procedure.

If you decide permanent makeup is for you the most important decision is selecting the right colors and shades, 10News reported. Makeup that is too light can be darkened. Artists suggests clients should start conservative just in case styles change.

10News warns that no licenses are required to do permanent makeup so anyone can set up shop claiming they have expertise. It is up to the consumer to find someone they can trust.

Although the procedure is called permanent makeup, most treatments last around five years depending on exposure to the sun.

For more information about the benefits and risks of permanent makeup, e-mail Pacificoast Permanent Cosmetics, Inc. or call (619) 583-3662.

NOTE: Pacificoast Permanent Cosmetics has a Web site, http://www.kissmytattoos.com.com but it is currently under construction.

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