SAN DIEGO -- A group of prominent sports business entrepreneurs unveiled a plan for redeveloping Qualcomm Stadium to the Citizens Task Force on Chargers Issues, 10News reported.

The nonprofit San Diego International Sports Council, which attempts to promote the region as a venue for large sporting events, showed off their plans during a meeting Thursday night.

The group has a board of directors representing sports-related fields such as travel, media and hotels.

The Sports Council hired Jim Bailey, a sports consultant and former Cleveland Browns executive, to help develop the proposal.

Bailey said the idea for the stadium proposal is to make the project self-sufficient by including retail and housing developments alongside a new stadium, according to 10News.

The group's proposal suggests the city give or lease the 166-acre Qualcomm site to a private developer.

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The plan calls for the construction of a new stadium to be managed by a private company. The developer would turn profits by building retail and housing around the new stadium.

Under the proposal, money earned from the surrounding developments would pay for the project.

"It doesn't impact the general fund," Bailey told the San Diego Union-Tribune. "That's the key."

"Right now the Qualcomm site is basically a big parking lot and an empty stadium for most of the year. You can change that and make a lot of money for the city in the process. And that's why this is an idea that would appeal to everybody, not just football fans and Super Bowl fans," San Diego Chargers representative Mark Fabiani told 10News.

However, no environmental or traffic studies have been completed on the plan to determine how much development the site could fit without adding additional infrastructure, such as street and sewer improvements.