SAN DIEGO -- An Escondido man beat out all his competitors Saturday by eating more of the sushi-like Hawaiian food "musubi" in five minutes than anyone else, the company sponsoring the event said.

Jason Tagle, 25, won the contest, held in National City at a branch of the L&L Hawaiian Barbecue company, which sponsored the competition.

Tagle was one of 12 contestants given five minutes to cram their mouths with corned beef musubis, a unique creation of the L&L Hawaiian Barbecue chain.

Tagle downed 10-and-a-half musubis in five minutes, breaking the current world eating record of nine musubis, according to L&L Hawaiian Barbecue.

The winner, a fitness instructor and pre-med student who attends Palomar College, won two round-trip tickets to Honolulu to compete in the 4th Annual Musubi Eating Contest Championships on March 15.

The company's Corned Beef Musubi resembles Japanese sushi and consists of a piece of corned beef and sauce on top of a block of green rice wrapped in a thin strip of dried seaweed. The Hawaiian version of musubi is typically made with Spam luncheon meat.