LA MESA, Calif. - A scientific 10News/UT San Diego poll shows the holiday shopping season has arrived early in the San Diego area.
A full five days before Thanksgiving, there was plenty of early Christmas shopping throughout Grossmont Center in La Mesa.
"There are deals out there now," said early shopper Lyne Brownwood. "They are starting early."
The holiday season is getting earlier and earlier for retailers, with some offering deals typically only seen on Black Friday. Most big-box retailers will be open on Thanksgiving.
"No, I won't do it," said Marty Minney. "I'm not shopping on Thanksgiving. Thanksgiving is about being with your family. We have family coming from out of town and it would be a real slap in the face if we went shopping."
Most side with Minney, but not all. Nationwide, about 25 percent of shoppers plan to head out to stores on Thanksgiving.
According to the just-released 10News/UT San Diego poll, that number is 11 percent locally.
John Hedderson is one of those shoppers.
"You're going to score something good," he said. "I want to be part of that."
He is not just going to one store.
"I'm going to five or six malls," said Hedderson. "Everyone says I'm crazy, so I might as well live up to it."
As for the craziness of Black Friday, with so many earlier deals, has it become passé? According to the poll, 33 percent of local shoppers have already started their Christmas shopping.
Brownwood is staying home on Black Friday.
"It's like nothing's special anymore," said Brownwood.