Lawsuit: As Seen On TV company scammed customers

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TRENTON, N.J. -- New Jersey officials say the company behind the "As Seen On TV" brand used high-pressure sales tactics to sell to customers and then made it difficult for them to get refunds.

State consumer affairs officials announced Wednesday that they have filed a lawsuit against Telebrands, which is known for its "As Seen on TV" products. It seeks restitution for customers and other penalties.

The five-count civil suit claims the firm scammed customers by aggressively pushing more expensive products, shipping and billing for products not ordered and using misleading advertising.

It also alleges that the company violated the terms of a 2001 agreement with the state that required it to comply with New Jersey's Consumer Fraud Act.

Telebrands said it was "confident" that the complaint could be quickly resolved.


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