Wendy's testing a 'pretzel burger' in select locations

Reliance on bread comes amid rising costs for beef

wendy's_1357743580137-10946.jpg


Copyright Getty Images

Posted: 01/09/2013
Last Updated: 133 days ago

NEW YORK - In its latest push to establish itself as a purveyor of premium burgers, Wendy's is testing a pretzel bun.

The Ohio-based chain has started selling a bacon cheeseburger in select locations made with a slightly heartier, pretzel-like bun.

A spokesman for Wendy's declined to confirm the tests or provide any details, such as the price or where exactly it's being offered. But the burger was spotted at a Wendy's in Miami and others have posted pictures on the social media site Twitter.

Wendy's executives have already said they plan to use better breads as a relatively low-cost way to raise perceptions about food quality.

The reliance on bread comes amid rising costs for beef, which have pressured restaurant chains struggling to keep prices down to hold onto price-conscious diners.

Copyright 2013 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.


San Diego , CA  
65° Mostly cloudy

Stay Connected

Send us a News Tip Send us a News Tip
Tablet & iPhone/Android Apps Mobile/Tablet Apps
Twitter Twitter
Facebook Facebook
YouTube YouTube
SanDiegoLaw.tv SanDiegoLaw.tv