Frito-Lay to unveil milk chocolate covered potato chips for a limited time

Snack to retail for $3.49

Just in time for the holidays, Frito-Lay is expected to announce Friday the release of chocolate covered potato chips.

According to the company, Lay's Wavy Original Potato Chips Dipped in Milk Chocolate will retail for $3.49 for a 5-ounce bag and be available for a limited time only.

However, an official with the snack maker told USA Today that if the chocolate potato chip is a major hit, it could become permanent.

"When you try something drastically different, you have to walk before you can run," said Ram Krishnan, vice president of marketing at Frito-Lay. "We wanted to test our way through this before we go big."

Are you excited to try this sweet and salty mixture? Let us know in the comments below.

So far, the response on Twitter has been highly favorable:

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