Black Friday won't arrive for several days, but retailers across the country are luring shoppers into stores and online now with special early bird deals.
The 2013 holiday calendar has four weeks between Thanksgiving and Christmas, a shorter slot than many years.
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The National Retail Federation says the holiday season can account for 20 to 40 percent of annual sales.
Some stores are offering holiday specials earlier than ever, with many of them online.
Many of the sales are targeted at electronics like tablets and televisions.
Target is working now to prepare shoppers for Black Friday, offering up a preview of sales that are ahead.
A feature on the store's website allows the user to type in his zip code for a map of the local store's department.
The feature is intended to improve the shopping experience, so shoppers can plan their attack before the rush.
Several retailers are opening doors on Thanksgiving Day, earlier than the traditional Black Friday.
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Kmart will open at 6 a.m. on Thanksgiving Day.
Wal-Mart, Best Buy, Target, Sears, Macy's, Kohl's and JC Penney will open hours later, before the turkey has cooled.