LivingSocial expanding beyond daily deals to include national chains, more deals, longer duration

Washington-based company is privately held

NEW YORK - LivingSocial, like its larger rival Groupon, is working to move beyond daily deals.
Washington-based LivingSocial, which is privately held, is not getting rid of the deals for restaurants, spas and getaways that land in subscribers' inboxes every day.

Rather, the company is expanding the number of deals it offers, extending the duration of their availability and adding online coupons for national chains to its offerings.
The move follows rival Groupon Inc.'s expansion beyond daily deals into new services.

And it comes in the heels of Google Inc.'s decision to redesign its Gmail inboxes so that promotions, social network notifications and other non-personal email go into separate folders. Users have to click over from a "primary" email tab to see messages Google deems as secondary.

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