Computer geeks meet high fashion in Silicon Valley

High-end shops respond to new attitude in clothes

SAN JOSE, Calif. - The Silicon Valley has had a men's fashion problem dating back to its founders.

Tech companies from their inception went out of their way to be different from the rest of the corporate world. No more top-down management, no more cubicles and no more business suits.

Thus leather sandals, elastic-waist jeans and baggy, faded T-shirts became ubiquitous, and brilliant innovation took place in the dumpiest of outfits.

But that's changing as a younger generation of engineers and designers have arrived in outfits that coordinate, and the market has responded to this new attitude among the region's rising nerds, geeks and hackers with new online men's stores, personal style consultants and an array of high-end shops at Northern California's biggest mall.

 

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