Sycuan Casino on expansion, new brand

EL CAJON -- Sycuan Casino has expanded their non-smoking wing and is also launching a new brand initiative they hope will more closely connect them with the community.

"Play. Win. Together. as a brand means so much more to us than standard casino messaging. It is about our relationships here with our customers, the community, and San Diego as a whole," said John Dinius, interim general manager. "We are going the extra mile to walk the walk here. From our newly re-launched Club Sycuan program that is the undisputed best in the market, to our huge new non-smoking area, we have listened to San Diego and retooled the environment for our market.” 

We are so proud to introduce you to our new Play. Win. Together. branding, which is all about YOU - our guests - and the...

Posted by Sycuan Casino on Wednesday, August 5, 2015

Sycuan Casino has a long history in our area. It began as a bingo palace in 1983 and 30 years later has become a community landmark.

“Sycuan Casino is such a sincere brand, so authenticity and realism were important to us. From community efforts, to partnerships, to gaming, this spot is a true cross section of a day in the life of Sycuan and its employees,” said Dan Morales, Marketing Director. “Throughout the campaign, these are real Sycuan Casino employees. They are veterans. They are volunteers. They are amazing people to interact with on the casino floor. It is so real and we are so proud of that.”

The casino underwent major renovation in 2011 and now has more 2,000 slot machines and over 40 gaming tables.

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