NEW YORK - The fashion house Valentino is apologizing for touting in an email blast to journalists that one of their pricey bags was carried by Amy Adams as she stepped from a car at the wake of Philip Seymour Hoffman.
Much was made of the promotional email sent Friday, complete with two photos of Adams outside Thursday's wake.
Valentino said in a statement that quickly followed that the company didn't realize the photos were snapped at the sad gathering of loved ones for Hoffman, who was found dead Feb. 2 of an apparent heroin overdose in his apartment.
Hoffman, who was 46, co-starred with Adams in "The Master" and both his wake, and funeral the next day, were attended by numerous celebrities, Adams included.
The New York Post splashed the Valentino-toting actress in sunglasses and a sad expression all over its front page Saturday with the headline "DEAD CARPET" after putting up the gaffe online, apparently prompting the apology. The Daily News included the image of Adams with the red, $2,500 bag in a two-page spread inside the paper.