It was the hat seen around the world.
The tall brown hat that singer Pharrell Williams wore to Sunday night's Grammy Awards created an instant buzz that is continuing to spread like wildfire.
The headpiece quickly made the rounds on Twitter and Facebook, and of course countless memes are already popping up everywhere.
There were even Twitter nods from @smokey_bear and @Arbys, both of which poked fun at the hat's uncanny resemblance to their own branding.
Of course everyone has their own opinion and we want to hear yours. What do you think - was the hat fashionably funky or hilariously goofy?