LOS ANGELES - In the heart of Hollywood -- a stone’s throw from Mann's Chinese Theatre, and across the street from the Dolby Theatre the home of the Oscars -- sits the El Capitan, home to “Jimmy Kimmel Live.”
After 10 years, Kimmel and company broke the glass ceiling at ABC Television moving ahead of Nightline and in direct competition with other late-night talk shows.
“First we were on at 12:05 a.m., then they moved us to midnight. And now we're on at 11:35 p.m., and who knows what's next? Maybe we'll be on in the middle of your news,” said a relaxed Kimmel after a recent show.
His show has been a huge success with a whole new generation of late-night viewers. Some attribute that success to his social media savvy. Consider a lone tweet on the afternoon of Jan. 24 promoting a strange takeover by his so-called “nemesis” Matt Damon.
With very little promotion, the power of social media took off from there. The result? The Matt Damon episode was the highest rated "Jimmy Kimmel Live" in 10 years. Not bad for a host who was bound, gagged, and didn't say a word for the entire show.
“Oh yeah, it’s bad that on our most successful show, I remained completely silent and immobile through the whole thing,” Kimmel said holding back a laugh. “I think this show would probably be better without me.”
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