One lucky person will get to join the likes of JUSTIN BIEBER, ASHTON KUTCHER and LEONARDO DiCAPRIO on a trip into space by winning a new reality TV show.
A galaxy of stars is set to take off on British tycoon Sir Richard Branson's Virgin Galactic program, which will take travellers beyond 62 miles (99.7 kilometres) in altitude, which marks the internationally accepted boundary of space.
Those who have signed up have paid a deposit of up to $250,000 to secure their seats, but one of those aboard will win their place through a new series set to air on NBC.
Survivor creator Mark Burnett has teamed up with Branson for Space Race, which will feature contestants battling for a seat on the aircraft.
Burnett says, "For the past 10 years I have relentlessly pursued my dream of using a TV show to give an everyday person the chance to experience the black sky of space and look down upon mother Earth."