WATCH: 10News reporter Joe Little takes the 'Ice Bucket Challenge'

Challenge raises awareness for ALS

SAN DIEGO - Thousands of people across the country are dumping buckets of ice water on their heads –all in the name of research.

What is known as the "Ice Bucket Challenge" is meant to raise awareness for Amyotrophic Lateral Sclerosis – which is also known as ALS or Lou Gehrig's Disease.

When one person does it, they challenge others to do the same through social media. If they do not do it, that person is asked to donate $100 to ALS research.

Mashable reports that since the #IceBucketChallenge began, donations have nearly quadrupled between late July and early August, compared to the same period last year.

10News reporter Joe Little took the Ice Bucket Challenge and in turn challenged his brother Frank Little and 10News anchor Steve Atkinson.

Watch the video below:

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