Tweet by hand sanitizer company Purell angers Browns fans during Super Bowl

AKRON, Ohio - A tweet during the Super Bowl game angered Cleveland Browns fans, even though their team wasn't playing.

Purell, an Ohio-based company, tweeted, "The #Broncos could use a @Purell refresh moment, because right now they look like the Cleveland Browns."

First the company made it sound like they were hacked.

"Looks like someone got into our account," the company Tweeted.

Then it said, "We aren't claiming to be hacked."

A spokeswoman for GOJO Industries, the maker of Purell, issued an apology on behalf of the company, noting the originally tweeted apologies came from the employee who make the "stupid mistake" in the first place, which is why they were deleted. Here's the company's full apology from WEWS-TV:


On behalf of PURELL, we want to apologize to the Cleveland Browns and Cleveland Browns fans for an insensitive tweet that was sent from the PURELL Twitter account last night.  Many Cleveland Browns fans are upset and understandably so because as Northeast Ohioans we have deep pride for our local community and local sport teams.  When we learned of the post, we immediately took it down.  This post does not represent the views of PURELL.  Someone made a stupid mistake and we are embarrassed and apologetic.  The original apologies came from the person who posted the offending tweet, so we took them down and posted our sincere apology from PURELL.  We are taking immediate steps to ensure this never happens again.  Again, our sincere apology to the Cleveland Browns and Cleveland Browns fans.  

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