KGTV sweeps 2013 Emmy Awards and extends #1 position
Following a successful May sweeps in which 10News was once again the #1 choice for news in San Diego, KGTV swept the newscast categories at the 2013 EMMY Awards for the Pacific Southwest Chapter.
The 10News team was recognized for their outstanding achievements in television for their morning, evening and weekend newscasts. The station was also recognized for its excellence in covering breaking news, politics/government and military stories.
KGTV is the Scripps-owned ABC affiliate in San Diego.
“Winning in all the newscast categories speaks to the commitment of the entire team here at 10News,” said Joel Davis, news director at KGTV. “Our brand is to provide the best coverage of major news and that pride can be seen in every newscast, every day.”
10News won for the second year in a row for their evening newscast and for a third year for weekends.
The awards in breaking news, politics/government and military stories honor the station’s focus on reporting the news that matters. They are representative of the journalistic dedication of the newsroom and Team 10, KGTV’s investigative and consumer unit.
“We have the largest team dedicated to protecting the interests of San Diegans,” said Davis. “They are the advocates watching over our money and our safety.”
The EMMY wins come off a successful May ratings book for KGTV. 10News at 11pm was the dominate #1 choice for San Diegans with over 50% more viewers than KFMB and twice the viewers of KNSD.*
The station’s leadership in news extended to the early evenings where 10News at 7pm and 10News at 6pm were the #1 and #2 newscasts and the 6am gained 67% year over year.
Jeff Block, vice president and general manager for KGTV, believes the success is a choice.
“The viewers are making a decision,” said Block. “They are seeing the benefit of watching a newscast that doesn’t waste their time. We focus on covering the news that is relevant to people who live in our market and in turn, those people have made 10News San Diego’s #1 source for news.”
The station has expanded that brand position to weekend mornings with a successful alternative to the lighter fare found on KUSI.
With a clear brand position, growing audience and peer recognition for journalistic excellence, KGTV looks to be on a path of enduring success. San Diego has been a market longing for a leader and as 10News continues to be the viewer’s #1 choice for news, it seems that leader has finally arrived.
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